World Franchise Review 2018

WORLD FRANCHISE REVIEW Food Beverages & Drinks Icons Coffee Couture Make Life Remarkable Initiate the step to unlock possibilities and opportunities in your life Country of Origin German concept, Born to life in UAE Target Markets UAE, GCC, Worldwide For more details please contact: Awarded as the ‘Best Franchise Brand 2016’ and ‘Best Emerging Brand 2014’ by MENAFA, “Icons Coffee Couture” is a lifestyle coffee chain occupying presence in major parts of UAE as well as Oman, Qatar, Austria, KSA and Bahrain. Originally having its roots in Germany, the matchless concept of combining healthy beverages and unique food choices with aspects of a healthy lifestyle was developed in 2012 by former top fashion model Elena Weber. Being inspired by challenges regarding the pressure of retaining a “size zero” physique has resulted in the creation of a brand that specializes essentially on a range of guilt-free creations which perfectly satisfy the craving for something sweet, with no compromise on taste. Rather than using conventional sugar, Icons seizes all-natural, organic low calorie- sweeteners like Stevia, agave, monk fruit and other natural substitutes in baked products, desserts and other sweet products in order to give all of the sweetness of sugar with zero calories. This central food philosophy is combined with the vision of creating an environment which is reminiscent of the working atmosphere, of the fashion industry and an embracement of in-vogue styles and trends. Offering a wide range of high quality products yet with prices favorably comparable to those of the major coffee shop brands, makes Icons additionally an excellent value- for-money choice. Finally, a strong ethos of naturalness and corporate social responsibility unpins the Icons brand, with ingredients ethically sourced from sustainable, organic farms. The aim is to contribute to the betterment of society and common good of all, accompanied by generous acts of charity and kindness. Furthermore, it is of fundamental meaning to encourage and give confidence also to customers to express their own unique style and flair in their everyday lives. 43