World Franchise Review 2018

WORLD FRANCHISE REVIEW Services Property Related 104 Astra Apartments Scalable B2B Modern serviced executive apartments Country of Origin Australia Target Markets GCC, New Zealand, Singapore, Hong Kong, Malaysia, Philippines, Europe For more details please contact: martin@worldfranchiseassociates.com With over 20 locations around Australia offering modern serviced apartments, Astra Apartments is a B2B-focused rental agency going after an optimal market: extended stays for executives. “Astra is a leader in the executive accommodation sector in Australia,” says CEO Peter Davis. “Astra’s business model requires low capital and low labor intensity and, since we began franchising in 2005, we have built a network where 20 of our 21 offices are franchised.” With ambitions to extend into Asia, the GCC and Europe, Astra has internationalised its franchise support package which includes sub-franchisee recruitment assistance, marketing and business development programs, technology and finance packages and management and operations training. “Astra has an extensive international client list and is a scalable business model suited to experienced B2B business people with an understanding of the requirements of business travelers,” adds Davis. “While connections in corporate travel and mobility and/or real estate would be an advantage, what is vital is that our master franchise partners have strong knowledge of their unique regional markets.”

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