World Franchise Review 2018

WORLD FRANCHISE REVIEW Food Burgers Burger Ranch Simplesmente delicioso 24 year old European QSR chain with 19 years of franchising success Country of Origin Portugal Target Markets Middle East, Central and Northern Africa, South America, Asia For more details please contact: Burger Ranch is a national success story in Portugal with 35 QSR burger outlets covering the entire country. The first outlet opened 21 years ago and in 1997 the brand began a combination of company- owned and franchised expansion, formalising its branding, menu, training programs and operating procedures as well putting in place an expert support team led by CEO Luis Caetano. Popular with children, families, students and working adults thanks to a wide and varied menu, Burger Ranch has created a feel good, relaxed, homely environment for its restaurants which enjoy eat-in, take-out and drive-thru revenue streams. The concept has been adapted for shopping mall, high street, kiosk and roadside locations, with sites ranging in size from 50sqm to 350sqm. Burgers are the main draw with 12 variants on offer, all made with 100% pure beef, chicken or fish as well as a vegetarian option. But our toppings are what everyone is talking about from fresh rucula leaves, goats cheese, feta cheese sprinkled with olive oil and black pepper corns are but a few. Other menu items include grilled steak sandwiches, wraps, toasties, special hot dogs, crunchy long french fries, soups, salads and delicious desserts. “Our brand is associated with a wide range of products, quick service at a very competitive price and an overall attractive consumer experience,” says Luis As a franchise investment Burger Ranch represents a competitively costed opportunity in comparison with the major fast food competitors, offering relative standards of branding, product, store fit-out and business systems. The business model is adaptable to local market requirements and trends and is simple to operate and replicate. International franchisees are sought to expand the brand into new countries via multiple unit development agreements, with ideal partners identified as restaurant operations groups, food manufacturers or distributors, commercial real estate developers or retail operations groups. The Middle East, North & Central Africa, South American countries are prime potential markets for the Burger Ranch brand. 11