World Franchise Review 2018

WORLD FRANCHISE REVIEW 32 Food Burgers For more details please contact: Astoria Original Chilean Sandwiches, among world’s top 10 100% Handmade Chilean sandwiches Country of Origin Chile Target Markets Indonesia, Malaysia, Thailand, Philippines, Singapore, Japan, China, Saudi Arabia, UAE, Egypt, Asia, MENA Astoria was founded in 2009 in Concepcion Chile, serving traditional Chilean Sandwiches made to order using well loved Chilean recipes. During that first year of operations, we experienced incredible sales and everything looked rosey. However, destiny had a different road planned for us. In February 2010, we faced unexpected challenges starting with an earthquake measuring 8.8 on the Richter scale. With its epicenter in Concepcion, that calamity destroyed the first Astoria restaurant. Recovering from the earthquake, Astoria worked hard to open a new restaurant and in that same year, we found a new location and re-opened in a shopping mall. The success of the brand and the products were again immediate from day one. However, in February 2011, just one year after opening, the shopping center was destroyed by a fire. Once again, after all the hard work and effort it seemed that fate was working against our success and discouraging our entrepreneurial spirit. In July 2011, we re-opened for the second time in 3 years at the same shopping mall. The response of the customers was incredible and after the previous disasters, we were third time lucky. From that point, Astoria grew steadily. By 2014, we were able to start franchising across Chile. Now, Astoria is looking to bring our original Chilean sandwiches to the world and we are actively seeking international master franchisees to help us do so.