WORLD FRANCHISE REVIEW Food Casual Dining 53 Astons Singapore’s #1 Steakhouse Chain Bringing quality Western cuisine to the masses at affordable prices Country of Origin Singapore Target Markets Indonesia, Malaysia, Philippines, Vietnam, Cambodia, Thailand, South East Asia, UAE, Saudi Arabia, Kuwait, Qatar, Middle East, East Asia For more details please contact: email@example.com Astons is a classic American Steak house with a quality and high value for money approach. This creates good volume business with excellent returns. A clear and streamlined operational approach makes this unique steakhouse free of chefs and can be operated with basic F&B experience and knowhow. Step by step tutorials, clear Standard Operation procedures and profound training by the passionate founder of the brand will guarantee a successful start. The company was established in the year 2005 by Mr Aston Soon who saw tremendous value in providing good value Western meals in a revolutionary way. Customers in this region prefer to have things better without having to pay disproportionately more. Hence, the seeds were planted to start a business offering quality Western cuisine at affordable prices. Our menu consists of qual chilled beef, chicken, Lamb, Pork and Fish with additional specials like Pasta and Burgers. A nice and fresh selection of sides are complementing the meals. Astons contemporary cowboy themed design has proven to be an evergreen for all walks of life and has attracted customers of all ages, mainly young professionals and tertiary students here in Singapore. Unique Business Proposition Astons unique selling point is its “Value for Money” approach combined with the highest possible quality which brings in the masses and keeps them returning. Training & Support The Aston Steak Academy ensures a full-fledged training to get your team up to the task to provide excellent food and service at all times. Our corporate trainers and facilitators have a proven track record to get and keep the team fired up.