WORLD FRANCHISE REVIEW Food Casual Dining 55 Outback Steakhouse Australian themed steakhouse restaurant “No Rules, Just Right.” Country of Origin USA Target Markets Kuwait, Turkey, Egypt, Morocco, Argentina, Chile, Columbia, India, Pakistan, Panama, Peru, Poland, South Africa, UK, Uruguay For more details please contact: firstname.lastname@example.org Outback Steakhouse ® is an Australian-themed steakhouse restaurant. The brand’s roots lie heavy as the authority on steak. Although beef and steak items make up a good portion of the menu, chicken, ribs, seafood, and pasta dishes are also offered. Our strategy is to differentiate our restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices, and a casual atmosphere suggestive of the Australian Outback. In 1988, Outback Steakhouse ® was founded in Tampa, Florida by four friends who were all veterans of the hospitality industry and had the dream of opening their own restaurant. They wanted a place with a casual atmosphere and a strong focus on quality food and service. They had a “No Rules, Just Right” mentality and took food very serious, but without taking themselves too seriously and operated under the premise that nothing stands in the way of pleasing the customer. Outback Steakhouse ® quickly became known as the place that serves great steak at a reasonable price by people who genuinely cared about the comfort, well-being, and joy of their guests. Today Outback Steakhouse ® is an international casual dining leader with more than 200 restaurant locations in over 20 countries, including Brazil, South Korea, Hong Kong, and China.