World Franchise Review 2018

WORLD FRANCHISE REVIEW Retail Fashion Lanidor Portugal’s leading women’s ready-to-wear brand Women’s fashion retail. Country of Origin Portugal Target Markets MENA, Africa, Asia, Central and Latin America, Eastern Europe, Worldwide For more details please contact: yuliya.bilous@worldfranchiseassociates.com Lanidor is Portugal’s leading women’s ready- to-wear brand, with 90 franchised stores operating nationwide. Lanidor’s style is elegant, relaxed and cool, aimed at urban women who look to this brand for styling suggestions for their professional lives. Lanidor’s lines are suited to formal occasions but also for moments of relaxation and leisure. Lanidor’s collections are developed by a team of designers that interpret fashion trends without losing sight of the brand’s positioning and identity, which offers value-for-money and differentiating style. They include its Black Label line which is 100% made in Portugal, as well as in-house produced knitwear, all catering for women in their late 20s onwards. Lanidor established its first stores outside Portugal in the 1990s and is now operating in 9 international marketplaces including Spain, Cyprus, Lebanon, Qatar, Egypt, Ecuador and Romania. The brand recently signed a master franchise for the Republic of Ireland which benefitted from the Lanidor support package including store opening support, visual merchandising guidelines, retail operating and product training, and advertising and promotional support. The company is seeking further network growth worldwide, with partners who possess industry experience, access to prime locations and financial stability. 72

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